Good SEO for local area is the process of optimizing your website to increase its visibility on search engines and drive more traffic to your business. The main difference between local SEO and traditional (organic) SEO is that local SEO targets your audience based on their location.
Creating optimized, geo-targeted content is one of the best ways to improve your site’s ranking on local searches. This content should include keywords that searchers are likely to use when looking for your products or services in your area. Use tools like Google’s Keyword Planner to filter keywords based on location, and then incorporate those keywords into your web pages.
Localized keywords should also appear in your meta tags and title tags, as well as in your page content and image alt text. It’s also important to ensure that your content is mobile-friendly, as more than half of all online searches are performed on mobile devices.
A great way to boost your local SEO good seo for local area is to build links from relevant, high-quality websites. Make sure to target websites that are in your industry and that have a strong domain authority. This will help you establish your business as an expert in the field, and will also improve your search engine ranking.
Another important part of local SEO is ensuring that your name, address, and phone number are consistently listed on all directories and platforms where it’s relevant to do so. A great way to do this is by using a local search platform that will automatically manage your listings across hundreds of different sites and directories. These tools can also help you find and correct any duplicate or incorrect information that may be affecting your rankings.
Adding click-to-call buttons to your website and GMB listing is another easy way to increase your local SEO. This is especially helpful if your business offers emergency callouts. It’s also a good idea to add these features to your email marketing campaigns.
In addition to optimizing your on-page content, you should also focus on generating quality reviews for your business. This will help you rank higher in local search results and the map pack, and will improve your overall reputation. A good strategy is to focus on consumer review sites like Yelp, Google My Business, and Facebook, as well as business rating and review sites like Angie’s List and Trusted Traders.
In addition to generating positive reviews, you should also focus on responding to any negative reviews that you receive. Responding to reviews will not only help you to improve your reputation, but it will also show potential customers that you care about what they have to say.